Why do people continue to believe in astrology when it is provably false?

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Astrology is based on myth, superstition, falsehoods and inaccuracies, and yet people continue to swear by it.
Science has proven indisputably that astrology is meaningless and false.
Why do people continue to believe in it despite all the evidence?

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It is true
it describes me to much, and also my physical appearance.

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I’ll give you three basic reasons: Cognitive biases, wanting answers to their life/reality and just plain gullibility.

Those cognitive biases include:

Forer effect – The tendency to accept vague statements that are meant to describe ones self as being very accurate despite them being very loosely stated.

Conformation bias – A form of selective thinking in which one tends to ignore the facts that might undermine their beliefs but takes great notice of the ones that do support their beliefs.

Old beliefs may never die…

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Why don’t YOU prove it wrong?

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Because it’s fun. It’s kind of like why do people believe everything they watch on the tv to be true? Because it’s amusing but we all know the television is mostly false, from the news to the reality tv shows.

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