Home Discussion Forum How profitable would a pagan/occult shop be?

How profitable would a pagan/occult shop be?

Its my dream to open one but I don’t know if its worth it. I certainly don’t want to lose money considering I would have to sell some inherited property to afford to open a store. What do you think?
It will be in Georgia or a surrounding state


  1. From what I’ve seen… not terribly.
    Some places, it works. I’ve seen “funky” touristy places where they fit in quite well, I’ve seen ones in major cities close down due to lack of customers.
    Some of it depends on the size of the Pagan community. Some of it depends on the general amount of disposable income in the area. Some of it depends on if there’s any nearby competition – and whether or not anyone local prefers to shop over the internet. Some of it depends on how you price things. Some of it depends on what else you sell/offer – yoga classes, organic cotton shirts, neat tapestries, etc.
    My advice, if you’re going to open a shop, would be to branch out, a bit. Make sure you’ve got things that’ll appeal to non-Pagans as well – hand-dipped candles, handmade soaps, etc. And, definitely, definitely, do research first.

  2. Agreed with Arcadian. You are going to have to put a lot of research into your area, keeping in mind all of those points and more, before anyone could make an educated guess as to whether it would be a worthwhile venture or not for you. Perhaps, if you have not already done so, you should take some continuing education courses in retail management too. There’s a lot more to it than just knowing your pagan/occult supplies.
    Several really good pagan shops that I’ve known have indeed closed down their storefronts and only do business online.
    Stepping away from a pagan shop for a moment, but I have a friend who owns a musical instruments store (electric & acoustic guitars, drums, keyboards, etc.) which also offers music lessons…if not for the income from the lessons, this guy would have been out of business a couple years ago. He has been a musician all his life and went to college for music and business and he’s good at what he does….but in many areas, people just don’t have the money to spend on things they *want* and are limited to buying only what they *need*. An occult shop would fall into this *want* category, because many of us can be practical and work with what we have, make our own tools, grow our own herbs, etc. etc. And my friend with the music store has to work at least 12 hour days, 6 days a week, and works some hours on that 7th day too. Once you own your own business, it can very easily own all of your waking hours and can turn from “dream job” into something you’re trapped into that makes you miserable. (like I’ve seen happen to this friend.)
    In today’s economy….any new venture is a gamble and will most likely lose some money anyway….so please do put that work into really researching it and learning all you can about it before making such a huge decision.

  3. Most Pagan shops go broke or just barely keep their heads above water. The people I know make most of their money renting out space in their shop for local covens to have events and teachers to have classes. The fact is, many Pagans make their own tools and Amazon.com has made buying books in person obsolete. I will echo what’s already been said about doing an online shop. The Pagan/Occult merchants that I know that do best sell at least partially online. (and those who have both brick and mortar and online shops tell me most of their sales are online) The one merchant I know who is doing really well sells exclusively online. Less overhead that way.
    What I would do in your shoes is turn your inherited property into a Pagan retreat center. You might make a little money, but not alot, but at least your overhead wouldn’t be as high as a shop. You’ll have to pay for insurance, marketing, etc. But you wouldn’t have to buy stock and pay rent on a building etc.

  4. I myself have been wanting to open an occult shop for some time now. I was curious as to what college courses I should take and what my major should be. I was also curious as to if I could have it on my own property or not. I have tried to do research but I always seem to hit some sort of dead end.

  5. I’ve had one, and it can make some money but it won’t ever be a big financial success (not likely anyway). But you can certainly do OK with such a store, and it can be personally very fun and fulfilling way to make a living.
    I’d recommend “Drawing the Three of Coins” as a good guidebook for Pagan business.

  6. I’m thirteen and it is my dream. From what actual people have told me it is better to have competition. People won’t drive an hour for one shop, but they will for more than one. Another thing to do is to check the pagan population in the area. I know that New Orleans, San Francisco, Boulder Connecticut and other larger cities have large pagan population. Hope this helped.


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